top of page

One Billion Reasons Why Brands Should Create TikTok AR Filter Effects [In 2024]

Brands can add logos to TikTok AR Filters
Brands can add logos to TikTok AR Filters

Hello! My name’s Paul and I make brilliant climate-positive AR Filters for Instagram, Facebook, Snapchat and TikTok. Brands we've worked with include the NBA, Beats by Dre, ESPN, Hitachi, Nissan, FIFA, Marks & Spencer, Gorillaz, Mclaren and various charities and music artists. You can see (and try) some of them at

TikTok Effect House

TikTok has opened up the doors to their Augmented Reality software 'Effect House' allowing any brand to create an AR Effect (AR Filter) on the social network. I've been lucky to be one of the few AR Filter creators to have been given beta access to #EffectHouse. And now that it's open to the public it means anyone and any brand can create AR Filters on TikTok.

What are TikTok filters? And why letting brands create AR Effects on TIKTOK is a game-changer.

TikTok's rise to glory has been incredible. Thanks to the pandemic millions of people flocked to the platform to either alleviate boredom, learn new skills or promote their own brand or business.

Who is your celebrity twin? TikTok effect
Who is your celebrity twin? TikTok Effect

TikTok is content crack and hours can be quickly lost scrolling thanks to its highly engaging range of personalised video content and its huge suite of creative content tools. One of these is their native TikTok Effects AKA Augmented Reality [AR] Filters.

TikTok Effect House
TikTok Effect House in action

Here are 3 reasons why brands should take advantage of TIKTOK'S 'Effect House'

  1. TikTok was the most-visited website in the world in 2021 and now has over 1bn users.

  2. Opening up TikTok Effect House is an eye-ball-grabbing opportunity for brands. Early brand adopters will almost certainly see the biggest reach before the effects go more mainstream.

  3. The virility of TikTok Effects is already hugely impressive with millions of views happening for each effect on an almost daily basis.

In six days my Trainspotter Cam Filters had 3.7 million views and almost 500,000 plays.

TikTok AR Filters
TikTok AR Filters can get millions of views a day. Not kidding.

TikTok AR Filter Effects by Nike, Coca-Cola and Fanta
TikTok AR Filter Effects by Nike, Coca-Cola and Fanta

If you're a brand ready to explore TikTok AR feel free to share your AR Idea with me at and I'll walk you through how we can make it real. AR Developers can download TikTok 'Effect House' from here.

Cool brand AR Filters

2,966 views1 comment

1 Comment

Jun 17

The article on why brands should invest in TikTok AR filter effects provides compelling reasons for leveraging this emerging trend. It highlights how AR filters can enhance brand engagement by offering interactive and personalized experiences on a platform known for its viral potential. As a reader, I appreciate the strategic insights into tapping into TikTok's massive user base through innovative digital marketing strategies. For businesses exploring digital avenues like wordpress custom development, integrating AR filters into their social media campaigns can differentiate their brand and attract a younger, tech-savvy audience. It's a forward-thinking approach to leveraging technology for impactful brand storytelling.

bottom of page