One Billion Reasons Why Brands Should Create TikTok AR Filter Effects [In 2024]

Brands can add logos to TikTok AR Filters

Hello! I’m Paul, and I run Gloam, a leading AR agency creating brilliant, climate-positive AR Filters for Instagram, Snapchat, TikTok and WebAR.

We’ve delivered campaigns for brands including NBA, Beats by Dre, ESPN, Hitachi, Nissan, FIFA, Marks & Spencer, Gorillaz, McLaren, and many others, from charities to global music artists.

You can try some of them at www.gloam.io

TikTok has opened up the doors to their Augmented Reality software 'Effect House' allowing any brand to create an AR Effect (AR Filter) on the social network. I've been lucky to be one of the few AR Filter creators to have been given beta access to #EffectHouse. And now that it's open to the public it means anyone and any brand can create AR Filters on TikTok.

How to use AI to make a brilliant branded AR Filter

What are TikTok filters? And why letting brands create AR Effects on TIKTOK is a game-changer.

TikTok's rise to glory has been incredible. Thanks to the pandemic millions of people flocked to the platform to either alleviate boredom, learn new skills or promote their own brand or business.

Who is your celebrity twin? TikTok Effect

TikTok is content crack and hours can be quickly lost scrolling thanks to its highly engaging range of personalised video content and its huge suite of creative content tools. One of these is their native TikTok Effects AKA Augmented Reality [AR] Filters.

TikTok Effect House in action

Here are 3 reasons why brands should take advantage of TIKTOK'S 'Effect House'

1. TikTok was the most-visited website in the world in 2021 and now has over 1bn users.

2. Opening up TikTok Effect House is an eye-ball-grabbing opportunity for brands. Early brand adopters will almost certainly see the biggest reach before the effects go more mainstream.

3. The virility of TikTok Effects is already hugely impressive with millions of views happening for each effect on an almost daily basis.

In six days my Trainspotter Cam Filters had 3.7 million views and almost 500,000 plays.

TikTok AR Filters can get millions of views a day. Not kidding.

TikTok AR Filter Effects by Nike, Coca-Cola and Fanta

If you're a brand ready to explore TikTok AR feel free to share your AR Idea with me at www.gloam.io and I'll walk you through how we can make it real. AR Developers can download TikTok 'Effect House' from here.