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Instagram AR Filters for Agencies and Brands

Gloam is a London-based AR Filter agency creating Instagram AR Filters for brands and agencies in the UK, US, and worldwide. We've worked with Google, Meta, NBA and LEGO.

Google Pixel Watch try-on — WebAR filter by Gloam AR agency

Instagram AR Filter Examples

We’ve designed filters for major global brands in fashion, music, sports, and entertainment. Each filter is built to capture attention and encourage sharing across Instagram Stories and Reels.

Mini-Game AR

Beat by Dre Logo
Sports AR

Shooting Challenge

Mini-Game AR

Meta AR

NBA #1 Draft Pick

Blink Game

Shopping AR

Percy Pig

Why Instagram AR Filters Work 

  • Put your brand directly in the camera.

  • Encourage organic sharing and participation.

  • Build brand recognition through play.

  • Deliver measurable engagement and reach.

Why Brands & Agencies Choose Gloam

  • Trusted by leading brands across the UK and US.

  • Fast delivery with a reliable creative process.

  • Expert design and technical build.

  • Support with publishing and Instagram approvals.

How It Works

  • Share your campaign idea or brief.

  • We create a storyboard and concept.

  • Our team designs and builds the Instagram AR Filter.

  • We test, publish, and provide performance insights.

We also create AR Filters for Snapchat, TikTok and WebAR.

We make

Big-Brand, Climate+ AR

"Working with Paul on our ESPN AR Filter was a total joy! His AR experience and quick turnaround made the filter a great success!"

Brad Ross, Senior Designer at ESPN

ESPN

Share your brilliant AR Filter idea

No idea is too ambitious or too small

We'll get back to you!

Climate Positive AR
Carbon-positive agency
Carbon-positive agency

Partner with us and we'll plant five trees in Scotland and make you one of the world's first climate-positive AR Filters.

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