top of page

AR Studio. Founded 2019.

Home of Gloam

We make

Big-Brand, Climate+ AR

"Working with Paul on our ESPN AR Filter was an incredible experience!

His expertise and quick turnaround made our filter a great success!"

Brad Ross, Senior Designer at ESPN

1brad ross.png

Founded in 2019 (London, UK)

Hello! I'm Paul. Creative AR Director at Gloam. We make brilliant climate-positive AR Filters for Instagram, Snapchat and TikTok.


Before Gloam, I was a radio producer for the BBC and creative content lead for five charities.

Paul Raffaelli

120+ Branded AR Filters

We've made about 120 branded AR Filters for the NBA, Beats by Dre, ESPN, Hitachi, Gorillaz, Percy Pig, Google and lots of others.

And plant five trees in Scotland every time we make one.

Best AR Filter creators

We're a Global Team

A fluid team of creative specialists in 2D, 3D, AI and AR.

This is Uncle Pastuzo the Cat.

AR Studio

AR Platforms

We work closely with our friends at Meta, Snapchat and TikTok.

And often produce effects for them.

AR Platforms

That's us!  Say hello at

Our logo and branding was created by the legendary - Arctic Monkeys' album cover designer. 

*** 'GLOAM' didn't mean anything when we started btw. We wanted a name that was short, unique and sounded cool when you say it ; - ) 

Gloam's AR Studio Items


▷ Dell Ultrasharp 4K Monitor 2023 (27 inch)
▷ MacBook Pro 2021 (M1 chip)
▷ iPad Air (5th Gen)
▷ Herman Miller Sayl office chair
▷ Logitech Brio 505 webcam
▷ IKEA Trotten Desk (200cm x 160cm)
▷ Jabra wireless earbuds 
▷ John Lewis House picture frames (oak)
▷ Plantable seed card (A2)
▷ Logitech mouse

▷ Bose Revolve Speaker

▷ Amazon Echo

Share your brilliant AR Filter idea

No idea is too ambitious or too small

We'll get back to you!

Climate Positive AR 2023 White blue.png
Carbon-positive agency
Carbon-positive agency

Partner with us and we'll plant five trees in Scotland and make you one of the world's first climate-positive AR Filters.

bottom of page