How Brands Can Run Brilliant Instagram AR Filter Campaigns In 2022

Updated: Jan 4


Brilliant Instagram Filters Creators

Hello! My name’s Paul and I make brilliant AR Filters for brands. You can see (and try) some of them including the new NBA and Beats by Dre‘Shooting Challenge‘ at www.gloam.agency.


tl;dr


The recent comments from Apple CEO Tim Cook that 'AR will change everything' has brands immediately thinking about how they can create their own Augmented Reality campaign. Instagram Filters and other AR social lenses are predicted to generate $13bn (£10bn) in ad revenue for brands by 2022. You can increase your reach and use of your Instagram AR Filter with new AR Facebook Ads, influencer outreach and user competitions. And use Facebook Pixels to increase and track conversions on your website due to your AR Filter.





What is Augmented Reality (AR) and why create a branded AR Filter on Instagram?

Augmented Reality (AR) filters are an interactive experience where digital images are superimposed into the real world. AR Filters work with your device's front and back camera, adding a layer or imagery in the foreground or background of your image. With over 500m monthly-active users Instagram is the most popular Augmented Reality platform.


The comment from Apple CEO Tim Cook that 'AR will change everything', has brands immediately thinking about how they can create their own Augmented Reality [AR] campaign. And now they