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How Brands Can Run Brilliant Instagram AR Filter Campaigns [In 2023]
AR Blog: Nike, Gorillaz and Kylie Jenner are creating their own Instagram Filters. Learn how your brand can too.
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Our Branded AR Filters
"Working with Paul on our ESPN AR Filter was an incredible experience! His expertise and quick turnaround made our filter a great success!"
Brad Ross, Senior Designer at ESPN
Shooting Challenge
Front and back-camera basketball game to promote the NBA's new partnership with Beats by Dre.
"NBA and Beats by Dre are really pleased with their AR Filter. Paul's AR knowledge is second to none."
Oscar Reynolds, Seven League
NBA Beats Anchor
Artist AR
2D'S Hat
From-camera effect for 'Cracker Island', the new album from Gorillaz.
Made for Parlophone Records.
Pixel Fold
Try-Before-You-Buy Instagram AR Ad for the launch of Google's first foldable phone.
Three interactive scenes
Seamless animations
Made for Google.
Product AR
Blink Game
Percy Pig
Addictive front-camera blink game. How many Percy and friends can you stack?
Made for Marks & Spencer
NBA #1 Draft Pick
Best-of-three head tilt game.
Name the winners from 2000 - 2022
Over 650 possible combinations
Made for Meta and NBA.
Mini-Game AR
Snapchat Lens
Cheez-Goal!
Quick-fire 3D catch-the-crackers game.
Models made in Blender
Textured in Substance Painter
Made for ESPN and Cheez-It.
Snapchat Lens
Heisman
House Rush
Classic 8-Bit platform game for Nissan's new all-electric Ariya car.
Blink to collect footballs and avoid flags
Discover five different worlds
Made for ESPN and Nissan.
Starting Five
TikTok AR effect to randomise your dream College Basketball line up.
Produced for ESPN. And made for TikTok.
TikTok AR
Tutorial
Cheer Up,
Charlie Brown
Learn how to make Charlie Brown cry,
Sculpted in Blender
Textured in Substance Painter
AR built in TikTok's Effect House
Back-Camera AR
AR Table
Four interactive experiences to showcase Hitachi's worldwide electric rail system.
Made for Hitachi.
Tap a hotspot to trigger one of 12 animations and audio.
Animorphs
Seven endangered African animals, all 3D and each with their own unique interaction.
Made for the charity Tusk.
"Paul's AR Filter created a real buzz on the Tusk social channels. Smooth process, beautifully executed!"
Teresa Crook, Shelton Fleming
Randomiser AR
Live-Event AR
Butterfly
Interact with 3D objects using hand-tracking
Made for Standard Chartered.
Catch the butterfly with your hand
Move your hand away to release
AR built in Meta Spark AR
Born to Bounce
Learn how to make this bouncing TikTok AR Filter.
Models made in Blender
Textures made in Adobe Substance
Painter
AR built in TikTok's Effect House
Tutorial
3D Animation
Victory Goggles
Congratulate the Golden State Warriors, NBA Champions 2022.
Made for ESPN.
All models made in Blender
Team reflection in Goggles
Tap to reveal animated trophy
3D-Modelling AR
Facebook AR
Spooky Welly Walk
This Facebook-only AR Filter allowed the Roy Castle Lung Foundation to take their annual Halloween event virtual.
Made for Roy Castle Lung Foundation.
Four super fun scenes in one filter, each with its own interaction and immersive 360° background.
AR Physics
Snowball Fight
Make a colour explosion with AR physics.
Made for Instagram.
Shake your head to wiggle your woolly hat
Open your mouth for frosty breath
Try AR Filter
Lens Flare
Have fun with the new hand-tracking feature for Instagram AR Filters.
Raise your hand
Move your head
Or squint to block the sun
Hand-Tracking AR
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No idea is too ambitious or too small