How Brands Can Run Brilliant Instagram AR Filter Campaigns [In 2023]


SHOOTING CHALLENGE
Pick your jersey, choose your track then hit the court.​.. anywhere.
Front and back-camera basketball game to promote the NBA's new partnership with Beats By Dre.

"It was a great pleasure to work with Paul on the NBA's new partnership with Beats By Dre. His AR knowledge is second to none and our clients are really pleased with the AR Filter."
Oscar Reynolds,
Digital Leader at Seven League



Artist AR



2D'S HAT
From-camera effect to promote 'Cracker Island', the new album from Damon Albarn's band, Gorillaz.
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Made for Parlophone Records.


STARTING FIVE
TikTok AR effect that randomises your dream starting line-up for the College Basketball fixtures.
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Produced for ESPN. And made for TikTok.
TikTok AR

Blink Game

PERCY PIG
Addictive front-camera blink game. How many Percy and friends can you stack?
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Made for Marks & Spencer for Instagram.





AR TABLE
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Four interactive experiences to showcase Hitachi's worldwide electric rail system.
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Tap a hotspot to trigger one of 12 animations and audio.
Made for Facebook and Instagram.
Back-Camera AR

Snapchat Lens



HEISMAN HOUSE RUSH
Classic 8-Bit platform game for Nissan's new all-electric 'Ariya' car.
Blink to avoid the flags and to collect the footballs
Five different background worlds
Made for ESPN and Nissan.



Text-Scrolling AR


HOOP CITIES
Limitless motion graphic effect to promote basketball in cities around the world.

Drag the on-screen slider to adjust the speed and colours.
Made for Facebook and Instagram.


VICTORY GOGGLES
Congratulate the Golden State Warriors, NBA Champions 2022.
Everything digitally handmade from scratch... including the Victory Goggles and the Larry O'Brien Championship Trophy modelled in 3D software Blender.
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Team reflection in the Goggles
Tap to reveal the animated trophy
3D-Modelling AR

3D Animation




SPOOKY WELLY WALK
This Facebook-only AR Filter allowed the Roy Castle Lung Foundation to take their annual Halloween event virtual.
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Four super fun scenes in one filter, each with its own interaction and immersive 360° background.
"Paul made an amazing filter for our charity, we'll definitely be back for another one."

Jenny Lloyd, Roy Castle Lung Foundation
Facebook AR

Face-Tracking AR



I LOVE FACE EQUALITY
Changing Faces is the UK charity for people who look different. We made a fun face-tracking AR Filter which proudly put their champions front & centre.​
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Made for Facebook and Instagram.


SNOWBALL FIGHT
Make a colour explosion with AR physics.
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Made for Instagram.
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Shake your head to wiggle your woolly hat
Open your mouth for frosty breath
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AR Physics

Hand-Tracking AR



LENS FLARE
Have fun with the new hand-tracking feature for Instagram AR Filters.
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Raise your hand
Move your head
Or squint to block the sun
Tap to remove the sunglasses
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Artist
AR Filters
Bring fans closer to their favourite artist with AR

'Try Before You Buy'
AR Filters
Use AR to help customers make purchasing decisions. This 'Pictures on Walls' Filter boosted sales with Facebook AR Ads.

Back-Camera AR Filters


Randomiser AR Filters
Embed gameplay elements, such as 'randomisers' to add deeper user engagement
Mini-Game AR Filters
Create fun games with player interactions and scores

Weird & Wonderful AR Filters

Share your brilliant AR Filter idea
No idea is too ambitious or too small