We make
Brilliant AR Filters for Instagram, TikTok, Snapchat & WebAR
"Working with Paul on our ESPN AR Filter was a total joy! His AR experience and quick turnaround made the filter a great success!"
Brad Ross, Senior Designer at ESPN
We make
Big-Brand AR Campaigns
Since 2019, Gloam has been a leading AR agency and AR studio, creating 120+ AR effects for brands and agencies in the UK, US & worldwide. We’ve delivered campaigns for Google, NBA, LEGO, Beats, McLaren, FIFA, and Meta, producing high-performing AR Filters, Snapchat Lenses, and WebAR experiences. We focus on clear concepts, user journeys, and smart creative strategy to ensure every AR campaign captures attention, encourages sharing, and reaches millions globally.
AR Filters
Shooting Challenge
WebAR
Pixel Watch 2
Snapchat Lenses
Tuition Toss
Why AR Works
Over one billion people use AR across Instagram, TikTok, Snapchat and WebAR platforms. As a leading AR agencyand AR studio, Gloam helps brands create AR campaigns that capture attention, drive engagement, and deliver measurable results.
Why Brands & Agencies Choose Gloam
As a leading AR agency and AR studio, Gloam works with global brands including Google, NBA, LEGO, Beats, Meta, Dr Pepper, and FIFA. Our team manages large-scale AR projects and budgets across multiple platforms, creating AR Filters, Snapchat Lenses, and WebAR experiences. As an official partner with platforms like Snapchat, we get early access to the latest AR features — giving our clients a competitive edge and helping us deliver high-performing AR campaigns that reach millions worldwide.
How We Work
As a full-service AR agency, we make launching AR campaigns simple. Our process handles everything in-house — from concept and storyboards to production and publishing — across Instagram, Snapchat, TikTok and WebAR.
Our Process
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Initial Meeting (Free)
We discuss your brand goals and campaign objectives via Zoom.
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Creative Proposals (Free)
We send rough ideas by email to align on the concept.
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Concept & Storyboards (£1,000)
We create visual mockups showing exactly how the AR effect will look and map the user journey.
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Production (Included)
We handle the full AR build — assets, animation, coding — with unlimited amends during the timeline.
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Publishing & Approvals (Included)
We manage platform approvals and technical fixes until the campaign is live.
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Distribution & Paid Campaigns (Optional)
Free distribution advice and paid campaign management from £5,000 (excluding ad spend).
Ready to Launch Your AR Campaign?
Since 2019, Gloam has delivered 120+ AR effects for global brands like Google, LEGO, NBA, Beats, McLaren and FIFA. Whether it’s a single AR Filter or a multi-platform campaign, our team knows how to plan, design, and launch AR experiences that perform.
Share your brilliant AR Filter idea
No idea is too ambitious or too small
Frequently Asked Questions About AR Agencies
Q1. What does an AR agency do?
An AR agency designs and builds augmented reality experiences like AR Filters, WebAR campaigns, Snapchat Lenses, and TikTok Effects. At Gloam, we handle creative strategy, design, and development for brands and agencies across the UK, US, and worldwide.
Q2. How do I choose the right AR agency?
Look for an AR agency with proven results and experience across platforms. Gloam is trusted by Google, LEGO & NBA, with 120+ branded AR campaigns delivered since 2019. We combine creative storytelling with technical expertise to build AR experiences that perform.
Q3. How much does it cost to hire an AR agency?
Costs depend on the complexity of the effect and the platform. At Gloam, branded AR Filters typically start at £7,500 and can range up to £25,000+ for advanced WebAR or app-based experiences.
Q4. Which platforms do AR agencies work with?
We create AR campaigns for TikTok, Snapchat, WebAR, Instagram, and custom apps. Our goal is to help brands reach millions of users with immersive, shareable AR experiences.
Q5. How long does it take to create an AR campaign?
Production timelines vary by project. Simple AR Filters usually take 1–2 weeks, while advanced campaigns — like WebAR experiences or interactive mini-games — take 3–8 weeks depending on scope.
Q6. Why choose Gloam as your AR agency?
We’ve delivered award-winning AR campaigns for some of the world’s biggest brands, including Google, LEGO, NBA, Beats, and McLaren. Our team combines creativity, technology, and climate-positive production to deliver AR that gets results.