Paul Raffaelli
Jan 12 min
Hello! My name’s Paul and I make brilliant climate-positive AR Filters for Instagram, Facebook, Snapchat and TikTok. Brands we've worked with include the NBA, Beats by Dre, ESPN, Hitachi, Nissan, FIFA, Marks & Spencer, Gorillaz, Mclaren and various charities and music artists. You can see (and try) some of them at www.gloam.io.
TikTok has opened up the doors to their Augmented Reality software 'Effect House' allowing any brand to create an AR Effect (AR Filter) on the social network. I've been lucky to be one of the few AR Filter creators to have been given beta access to #EffectHouse. And now that it's open to the public it means anyone and any brand can create AR Filters on TikTok.
TikTok's rise to glory has been incredible. Thanks to the pandemic millions of people flocked to the platform to either alleviate boredom, learn new skills or promote their own brand or business.
TikTok is content crack and hours can be quickly lost scrolling thanks to its highly engaging range of personalised video content and its huge suite of creative content tools. One of these is their native TikTok Effects AKA Augmented Reality [AR] Filters.
TikTok was the most-visited website in the world in 2021 and now has over 1bn users.
Opening up TikTok Effect House is an eye-ball-grabbing opportunity for brands. Early brand adopters will almost certainly see the biggest reach before the effects go more mainstream.
The virility of TikTok Effects is already hugely impressive with millions of views happening for each effect on an almost daily basis.
In six days my Trainspotter Cam Filters had 3.7 million views and almost 500,000 plays.
If you're a brand ready to explore TikTok AR feel free to share your AR Idea with me at www.gloam.io and I'll walk you through how we can make it real. AR Developers can download TikTok 'Effect House' from here.